
“Re-marketing the Skoda”
I. Problem When your brand name in the public mind is comparable to that of gutter oil, you may have a problem. As a consultant
Sherafy’s 2026 California Voter Guide brings our election research into one place, with clear recommendations and links to the full evidence behind each one.

I. Problem When your brand name in the public mind is comparable to that of gutter oil, you may have a problem. As a consultant